There has been a change in SEO guide from Google and Cheat sheeet by MOZ.
As the Major updates going on with Google and Search Engine Strategies
https://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
To
http://moz.com/blog/the-web-developers-seo-cheat-sheet-2013-edition
As the Major updates going on with Google and Search Engine Strategies
https://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
To
http://moz.com/blog/the-web-developers-seo-cheat-sheet-2013-edition